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AI for Product Discovery and Strategy

Product discovery and strategy are changing quickly in the age of AI. In this live, hands-on course, you will learn to use generative AI as a practical partner for uncovering customer needs, analyzing markets, exploring opportunities, and making better-informed product decisions.

Through applied exercises, you will turn research, feedback, data, and early ideas into clearer insights and strategic direction. The goal is not to replace product judgment, but to accelerate discovery and help teams move from uncertainty to action.

This course is ideal for PO's, Product Managers, BA's, Scrum Masters, Agile Coaches, and others involved in product discovery, strategy, or product development.

Participants earn the non-expiring microcredential. No exam.

Student Testimonials

Vetted reviews from class attendees

4.89 - 206 reviews
5.00 - 83 reviews
4.90 - 380 reviews

Don Patti's Testimonials

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Key Details

Turn customer signals into product direction,
with AI as a discovery partner and human judgment in charge.

Use AI as a Co-pilot

Generative AI is changing how product teams understand customers, frame opportunities, and decide what to build. In three practical hours, learn to use AI for market analysis, customer insight synthesis, hypothesis framing, and strategic planning; while keeping product vision, prioritization, and stakeholder judgment in human hands.

Hands-on Workshop

Bring a real product, market, or strategic question. Leave with AI-augmented artifacts you can use immediately, including a vision draft, opportunity framing, a synthesized view of customer signals, a reusable Custom GPT tuned to your product, and a working prompt library for ongoing discovery.

Bonus Session

Stay for the 45-minute bonus session: an extended prompt lab on your real product or strategic question, with peer review and trainer coaching. The three-hour core earns the credential; the bonus session helps you apply it to your own product.

See Agenda What You Get
Quick Facts
  • Format: Live, instructor-led (not on-demand)
  • Length: 3-hour core workshop + 45-minute bonus session (3 hours 45 minutes total)
  • Credential: Scrum Alliance AI for Product Discovery and Strategy micro credential, no exam
  • Credits: SEUs (and PDUs where applicable)
  • Audience: Product Managers, Product Owners, Strategists, UX Researchers, Innovation Leads
  • Bring: a real product, market, or strategic question to work with
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Who Should Attend?

Who Should Attend?

Product Managers & Product Owners

Who own discovery, vision, and direction. Use AI to compress the research and synthesis work so you can spend more time talking to customers and making decisions.

Strategists & Innovation Leads

Who frame opportunities, run scenario work, and shape new product bets. Apply AI to widen the search, stress-test assumptions, and sharpen the strategic story.

UX Researchers & Designers

Who collect, synthesize, and present customer signals. Use AI to analyze interviews, surface themes, and turn raw feedback into evidence the team will act on.

Business Analysts & Delivery Leads

Who translate market reality and customer needs into work the team can deliver. Apply AI to keep discovery and delivery in sync.

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Session Schedule

AI for Product Discovery and Strategy (AIPDS)

AI for Product Discovery and Strategy (AIPDS)
 9
Thu Jul
thru
 9
Thu Jul
6:00 PM - 9:00 PM (EDT)
3.00 hours
One Day

Live Online / Virtual

Don Patti

CST | SAFe Program Consultant (SPC6) | Registered Scrum@Scale Trainer | BSP | PMI-PMP | LSSBB

★★★★★ Testimonials

USD 148 USD 130* till 4 Jun
*Additional Discounts Available
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Details
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Want to bring a training to your team or organization?
Contact us to discuss options for private workshops.

Discounts

Options for your situation

Request your discount on the session (a class on date/time with a trainer) you want. If more than one discount applies explain in your comments.

You can pay in installments by choosing Splitit at checkout.

For Grow-Lean Alumni, log in or use your account email when registering, and receive an automatic discount. If you also qualify for another discount, request it, and, if your email matches, we know you are an alumni.

If you have a Visa or Mastercard credit card you can pay in monthly installments. There are no fees or interest if you pay on time! Your available credit must be enough to cover the full cost and there is a hold on your credit card for the amount that you have not paid.

For example, if your final fee is $999 and you choose three installments:

  • You would pay $333 today and have a $666 hold placed on your credit card.
  • The following month your credit card would be charged another $333 and the hold would be reduced to $333.
  • Your final payment would be $333.

If you are not familiar with the term "hold" this is similar to what hotels do when you check in, to cover extra expenses you may incur including the mini bar.

The benefit to you is that you do not pay any interest or fees if all payments are on time.

Find Session

Find the session you want on the class list, then click "Discounts" link. Early-bird discounts do not need to be requested.

Choose Discounts

You will be on the discounts tab for the class.

Select Discount

Choose the appropriate discount then click the link for it. Not all discounts are available for all sessions.

Enter & Submit

Provide the requested information then click "Submit".

Early Bird
Early Bird

Combines With: Everything

Able to register in advance?

The Early Bird discount is available on many of classes.

There is no need to request it. Simply register while it is available.

If you receive another discount it will combine with the Early Bird.

Out of Pocket
Out of Pocket

Combines With: Alumni, Early Bird

Paying yourself and won't be reimbursed?

The Out of Pocket is for you if you won't be reimbursed. If you are unemployed, a military veteran, or a student request the appropriate discount.

Choose a specific session (class on a date with a trainer), click on Discounts, and complete the request form. If you are not sure of the date, choose a session and explain in the comments.

Group & Private
Group & Private

Combines With: Early Bird

Bringing friends or colleagues to one or more sessions or want a private session?

The Group and Private Discounts are for sending three or more attendees to one or more events or for private events (i.e. just for your team).

To request, choose a session (class on a date with a trainer) you are interested in, click the Discount Link, and when filling out the form describe your situation.

Our Training Team will reach out to you.

Alumni
Alumni

Combines With: Early Bird, Hardship, Out of Pocket, Student, Veteran

Get 5% off for each public session, over $225, you took with us, up to 20%.

The Alumni Discount provides you discounted rates to future Grow-Lean training.

For each Grow-Lean session* you take with us, at a rate of $225 or above, you accumulate another 5% off of a future training, up to 20% off*.

* We have a small number of partner events where the alumni discount does not apply.

Hardship
Hardship

Combines With: Early Bird, Alumni

Suffering an economic hardship and able to provide an unemployment notice or separation agreement?

The Hardship Discount is for you if you are suffering an economic hardship and are able to provide an unemployment notice or separation agreement and are not being reimbursed.

Choose a specific session (class on a date with a trainer), click on Discounts, and complete the request form. If you are not sure of the date, choose a session and explain in the comments.

Student & Educator
Student & Educator

Combines With: Early Bird

Are you a full-time student or educator, with a .edu email address?

The Student Discount is for you if you are a full-time student or educator with a .edu email address.

Choose a specific session (class on a date with a trainer), click on Discounts, and complete the request form. If you are not sure of the date, choose a session and explain in the comments.

When completing the request tell us your major and expected graduation date or explain what you teach and where.

Military & Veteran
Military & Veteran

Combines With: Early Bird

Are you active duty military or a veteran?

The Military / Veteran Discount is applicable if you are active duty, reserve, or retired from the military.

Choose a specific session (class on a date with a trainer), click on Discounts, and complete the request form. If you are not sure of the date, choose a session and explain in the comments.

When completing the request tell us if you will be reimbursed or not.

Get the best value for your training dollar.
Competitive pricing, reputable provider, no hidden costs, and experienced trainer.

Agenda

Seven hands-on AI sections.
Plus a 45-minute bonus lab.
You apply AI to real discovery and strategy tasks.

1
AI Tools for Product Discovery
  • Survey the categories of generative AI used across discovery and strategy work.
  • Match the right kind of tool to the right kind of discovery task.
  • Decide what to keep human, what to delegate to AI, and what to do together.
2
Prompt Engineering for Discovery and Strategy
  • Learn the prompt patterns that move a draft from generic to market-specific.
  • Use role, context, evidence, and constraints to control AI output.
  • Iterate prompts the same way you iterate hypotheses: small steps, fast feedback.
3
Build a Custom Discovery Assistant
  • Build along with the trainer to assemble a Custom GPT (or equivalent) tuned to your product, market, and strategy context.
  • Load it with your context: positioning, personas, vocabulary, evidence, and quality bars.
  • Walk away with a reusable discovery assistant your team can extend.
4
AI for Market Analysis and Competitive Research
  • Use AI to scan markets, segments, and competitors faster than spreadsheets allow.
  • Draft and stress-test positioning, target-audience definitions, and SWOT-style summaries.
  • Recognize where AI is recycling old data instead of reasoning about your actual market.
5
AI for Customer Insights
  • Use AI to synthesize interviews, support tickets, reviews, and survey responses.
  • Surface themes, jobs-to-be-done, and behavioral patterns without losing the original voice.
  • Spot what's missing in the data and what AI is filling in with assumptions.
6
AI for Vision, Hypotheses, and Opportunity Framing
  • Draft and stress-test product vision statements, hypotheses, and lean canvases with AI as a critique partner.
  • Frame opportunities in business and customer terms, not just feature terms.
  • Keep strategy decisions human; learn where the AI's confidence is least trustworthy.
7
Validation, Forecasting, and Responsible Use
  • Use AI to design lightweight experiments, scenario models, and validation plans.
  • Spot hallucinations, bias, and false confidence before they shape a strategy decision.
  • Apply practical guardrails for data privacy, IP, and customer information.
+ 45 MIN BONUS
In the bonus time, use AI to simulate customer interviews, pre-test positioning, and pre-validate strategic bets; apply the core workshop's prompt patterns to your real product or market; and get peer review and trainer coaching on your prompts and outputs.
Note
The agenda is paced to participants and the products they bring. Sections may be lengthened or shortened within the three-hour core so the most useful material gets the most time.
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Course Prerequisites

Set up an AI account before class so you can participate fully

To take part in the hands-on activities, please set up an account prior to the class. Popular options include those listed below.

OpenAI ChatGPT
Sign up →
Anthropic Claude
Sign up →
Google Gemini
Sign up →
Microsoft Copilot
Sign up →
1
Sign up early
Create your account before class so you don't miss the hands-on lab.
2
A free account is fine
Even if you stay on the free plan, please set up an account before class so we can walk through configuring it together.
3
Upgrade if you hit limits
Free plans keep shrinking — tighter usage caps and fewer features over time. If you get throttled during the lab, upgrade for a single month and downgrade after.
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What Sets This Apart

A live discovery & strategy workshop driven by AI.
Not an AI tutorial dressed up as a product course.
Practical & Real
A three-hour live workshop taught by an actively practicing product leader, with a 45-minute bonus session built in for working AI against your real product or strategic question. The difference shows up in the prompts you write, the outputs you keep, and the judgment calls you make about when AI helps and when it quietly misleads you.
Your Product Context
You bring a real product, market, or strategic question. You leave with AI-augmented artifacts for it, including positioning, synthesized customer signals, a sharpened vision, and framed opportunities, plus a Custom GPT tuned to your context that you can keep using after class.
Product Judgment First
Product judgment comes first, AI second. Prompt patterns are only as good as the discovery and strategy thinking behind them, and this session is built around vision, opportunity framing, customer insight, and strategic decisions rather than generic AI examples.
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Choose an Experienced Trainer


Don Patti

CST | SAFe Program Consultant (SPC6) | Registered Scrum@Scale Trainer | BSP | PMI-PMP | LSSBB

Donald Patti is a seasoned agile trainer, coach, and consultant, renowned for his robust business acumen and software development expertise. He has successfully implemented agile methodologies across a diverse range of industries, teams, and organizations. As an entrepreneur, Don has founded and grown two businesses and provided c onsultation to numerous well-respected organizations. His deep understanding of lean principles, the foundation of agile, enables him to impart the intrinsic meaning of his teachings.

With a long-standing career in education, including many years as an adjunct professor and agile trainer delivering online training, Don's background in lean, agile, education, and online delivery equips him to convey information in an easily comprehensible manner.

Don devotes much of his time to coaching teams applying agile at scale and providing targeted coaching to clients. His vast real-world experience enriches his classroom instruction, where he delivers practical, reality-based agile training.

Don's service spans government, private sector, and non-profit clients. His extensive client list includes a dozen federal agencies, eleven non-profits, and over 90 private sector entities. Prominent clients include Amazon Web Services, HP, Daimler Benz, JPMorgan Chase, CheckFree, NASA, GSA, DHS, the National Cancer Institute and the Small Business Administration.

Don's strengths lie in his ability to tailor Agile and Lean techniques to the unique needs of each client and situation. His ability to explain this tailoring sets him apart.

Certifications and Education:

Don's significant real-world experience is complemented by a strong educational background and numerous certifications across various areas:

  • Scrum Alliance: Certified Scrum Professional (CSP), Certified ScrumMaster (CSM), Certified Scrum Product Owner (CSPO)
  • Scaled Agile Academy: SAFe Program Consultant (SPC5), SAFe Agilist (SA)
  • RH Smith School of Business: Master of Business Administration (MBA), Information Systems and Entrepreneurship
  • Balanced Scorecard Institute: Balanced Scorecard Professional (BSP)
  • Morestream University: Lean Six Sigma Black Belt (LSBB)
  • American Society for Quality: Certified Six Sigma Green Belt (CSSGB)
  • EXIN: ITIL v3/IT Service Management
  • Project Management Institute: Certified Project Management Professional (PMP)
  • Microsoft: Microsoft Certified Professional –Architecture and Requirements Gathering (MCP)
  • IBM: Certified Solutions Expert/WebSphere
  • IBM: Certified Solutions Advisor
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Earning Your Certification

The Scrum Alliance AI for Product Discovery and Strategy microcredential

AI for Product Discovery and Strategy Logo

There is no examination required to earn the AI for Product Discovery and Strategy microcredential. Participating in the live session earns the credential. Grow-Lean covers the credentialing fee.

The AI for Product Discovery and Strategy badge does not expire and pairs naturally with your CSPO, A-CSPO, or CSP-PO credentials by signalling that you've moved beyond the certification basics into applied, AI-augmented discovery and strategy practice.

Beyond the badge, the deeper benefit is leaving with a working AI toolkit you can use Monday morning: a Custom GPT, a prompt library, and AI-augmented artifacts for your real product.

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Benefits

What you gain from AI for Product Discovery and Strategy

Earn the Scrum Alliance Micro Credential. Leave with a Custom GPT tailored to your product, a personal prompt library, and AI-augmented discovery artifacts you can use immediately. Claim SEUs.

Scrum Alliance Micro Credential
Earn the AI for Product Discovery and Strategy microcredential by participating in the live course. No exam. Badge does not expire.
Live and Hands-On
Three-hour core workshop plus a 45-minute bonus prompt lab. Not on-demand. Not a slide read-along.
Custom GPT for Discovery
Build a reusable AI assistant tuned to your product, market, and strategic context.
Prompt Library
Take home a library of discovery-tested prompts for research, synthesis, and strategy.
SEUs and PDUs
Claim continuing education credits.
One Free Class Retake
Retake within 120 days if still offered by Grow-Lean.
Alumni Discount
Take a qualifying training and get 5% off your next session. Stack up to 25%.
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